do we generate publicity for our campaign?
your CAT can persuade community members and community leaders to
take action to end domestic violence and dating violence, you will
first need to attract attention to your issue and activities. Generating
publicity can be as simple as posting flyers on telephone poles,
bulletin boards and in shop windows, or as sophisticated as staging
a press conference for local journalists, reporters and broadcasters.
It could even involve hosting a public forum with a panel of speakers
including domestic violence advocates, faith community leaders,
school district personnel, police chiefs, local lawmakers and other
city officials. Both single events and longer-term campaigns require
advance planning and coordination of effort among team members.
Building relationships with the local media and crafting media messages
that clearly communicate the CAT's purpose and agenda are powerful
ways to boost the CAT's visibility in the community and the public's
awareness of domestic violence prevention activities.
range of different local incidents or conditions can serve as a
catalyst for mobilizing public awareness and community action. These
might include: a history of poor police response to domestic violence
calls in the community, an incident of rape, a series of sexual
harassment or stalking events, or even the murder of a woman or
teenager by her spouse or former partner. Sometimes, positive events
can serve as catalysts for publicity. Examples might include releasing
thousands of helium balloons at a public event to honor the women
who have escaped domestic violence, or hosting a "poetry slam" against
teen dating violence.
a CAT can generate its own story for mobilizing public awareness
of the need to prevent violent or tragic incidents in several different
"This Offends Me" postcards and letter writing campaigns to
protest the use of violent and sexist advertising in local newspapers,
stores or even national magazines.
media coverage of domestic violence incidents in the local community
and writing op-eds to counter inaccurate or inadequate portrayals
of these incidents.
a press conference to announce positive gains in violence prevention
achieved by the local domestic violence agency and law enforcement
Tips & Tools included in this
module include a case study example of a CAT media campaign, a set
of tips for generating publicity, a sample press kit and a set of
media "how-to's" from the 2001 Domestic Violence Awareness Month
packet distributed by the National Resource Center on Domestic Violence.