should we evaluate our CAT campaign?
campaign or outreach event involves collecting information and feedback
from the community about the impact of your social change efforts.
There are two main reasons for collecting evaluation data:
help you gain a clearer picture of how your CAT's campaign is
affecting the community and what changes you might need to make
in order to be more effective. Gathering feedback along the
way tells you whether or not your CAT's efforts are producing
the kinds of changes--either in individual behavior or in the
community's system of laws, policies and organizational practices--that
you intended or envisioned.
allow you to share information about the CAT's work with others.
Organizing the knowledge and information you've gained into
manageable "bytes" and visual images makes it easier to tell
the story of your work in a way that others can readily respond
to and understand.
do we go about evaluating community impact?
types of community mobilization efforts require different kinds
of information, feedback and statistical data to chart the campaign's
progress or document its impact on the community. Response surveys,
official records from police and sheriff's departments, and even
simple head counts of the number of participants at a campaign event
are examples of the kinds of data CAT members can collect to evaluate
the impact of its efforts.
ideas for evaluating your CAT's campaign activities should be included
in initial campaign planning. The "Map for Social Transformation--Strategic
Planning Tool" (first introduced in Module 4, "Train for Action")
gives CAT members a framework for brainstorming and linking possible
"outcomes" to goals and objectives as part of the early planning
process. The far right column of the Map can be used to list CAT
member's ideas about how they can document the impact of their campaign.
Within each area of change your CAT has identified as a focus of
its efforts, team members should identify not only major goals or
outcome objectives but also a few milestones that might indicate
progress toward achieving major goals and desired changes. This
will help the CAT track and document progress as the campaign unfolds.
this module's Tips & Tools are
information sheets on how to generate and use evaluation data, along
with sample questionnaires and survey forms your CAT can download