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How
do we involve community members and volunteers in a CAT campaign?
Every
interaction that CAT organizers and team members have in their local
community presents an opportunity to recruit new supporters. Community
education and outreach efforts such as presentations to local high
schools, church groups and businesses offer occasions for inviting
audience members to join a new or existing CAT. Organizers can host
movie and book club discussions to bring together people with common
concerns to generate ideas for follow-up action. Tabling displays
at county fairs, farmers' markets, ecology fairs and health education
events can be used to sign up volunteers for a new CAT campaign.
Examples
of Using Outreach to Recruit:
Sharing
information about the CAT's overall goals as well as specific campaign
ideas helps stimulate interest and excitement among potential recruits.
Informal talks with friends, family members, neighbors and co-workers
about CAT activities can also inspire like-minded people to join
a CAT.
This module
includes Tips & Tools designed to help
recruit new CAT members. A sample speaking presentation format,
tactics for persuading friends and opponents to take your issue
seriously, sample flyers for community events and tips for motivating
volunteers are among the tools that can be used for bringing together
a team of committed volunteer activists.
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