do we start?" Many different considerations can influence a CAT's
choice of a first campaign event (or single action/awareness event).
Estimates from public records about the severity of domestic violence
in a particular community, individual CAT members' skills and prior
experience with event-planning or crafting media messages, the availability
and interest of allies in the community--any and all of these factors
may help CAT members select a community action focus. In weighing
different options, team members need to consider how a potential
action event helps to fulfill one or more of the CAT's major goals.
Ideally, the final choice of action event should clearly reflect
and fit with the CAT's stated mission. Build momentum with smaller
activities that help prepare for a major event in which you engage
public policy officials and decision-makers.
do we want to accomplish through this local action event?
the CAT has decided on an activity, planning should include several
key ingredients. The first is to make sure the event gives you an
opportunity to tell the public what your group stands for and why
taking action matters. Orient your activities towards convincing
community residents (and decision-makers) that what you are offering
is a positive and viable solution to violence and abuse. A second
key ingredient is to build in opportunities for audience members
or event participants to learn about action steps they can take
to support CAT activities. Suggest concrete steps they can take
to help, such as signing a petition, writing a letter, attending
a public forum or bringing a friend to the next CAT meeting. Make
it easy for them to do so by having the petition available to sign,
providing them with a sample letter with a preprinted address label
or having a flyer with information about upcoming meetings for them
to take home.