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"If we are going
to educate the public about domestic violence - encourage them to
take action to prevent or reduce this crime, or ask them to support
our efforts - we must work with the media."
The National
Resource Center on Domestic Violence published this practical guide
to introduce domestic violence advocates to basic tenets of media
advocacy work. This is one of only a handful of media guides specifically
focused on domestic violence issues. The guide breaks down media
advocacy into five topic areas: preparing a media list, preparing
for interviews, responding to media stories, generating coverage,
and placing public service announcements (PSAs). Each section offers
tips and strategies in a concise, easy-to-grasp format. The guide
also provides practical tips for using talk radio as an outlet for
media advocacy. The appendix includes fill-in-the blanks examples
of Domestic Violence Awareness Month materials - a media alert,
an op-ed piece and a news release - that organizations can adapt
and use in their own locally based campaigns. This guidebook can
be copied and distributed with appropriate acknowledgement.
Recommended
for public health, social service and other community-based organizations
that want to incorporate media advocacy into their domestic violence
prevention efforts.
To request copies
of the guide (limit one copy), phone the National Resource Center
on Domestic Violence in Harrisburg, PA at 1-800-537-2238
or download the entire document at VAWnet (National Electronic Network
on Violence Against Women): http://www.vawnet.org/vnl/library/general/nrcmedia.htm
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